Nutrition startup focused on telehealth and AI-powered nutrition coaching
berrystreet.com
First led the growth team to run funnel experiments around CAC optimization, then led the mobile app & patient experience team.
Built our integration with LoseIt, our most profitable marketing channel, with a 50% cheaper CAC than average.
Built Google & Apple Pay into our booking flow, increasing conversions by >25%, and accounting for >4k paid signups a month.
Launched GrowthBook experimentation infrastructure across booking flow and patient app, enabling A/B tests that optimized CAC and conversion rates.
Delivered Impact.com integration and UTM attribution fixes, enabling affiliate/partner spend optimization across paid channels.
Integrated Rudderstack for full-funnel attribution, enabling cleaner CAC/LTV measurement loops and data-driven growth decisions.
Mentored 3 mid-level engineers to become strong full-stack engineers.
F2'24 Batch @ Recurse Center
Programming retreat focused on self-directed learning and collaboration
recurse.com
Attended a 3-month programming retreat focused on collaborative learning and working at the edge of my abilities. Worked on several projects including rebuilding React from scratch, iOS keyboard prototypes, and serverless infrastructure.
Made first open source contribution to Deno, adding port validation handling (#24399)
Built Rebuilding React, an educational walkthrough of React internals.
Developed an iOS keyboard with dynamic key mapping based on natural finger placement.
Created a FaaS platform with Docker-based resource limitations and Deno runtime isolation.
Built a Tetris Attack clone with HTML Canvas and experimented with AI/ML gameplay approaches.
CEO @ SBMSR Software Solutions LLC
End-to-End Software Development & Consulting
I help early-stage startups go from concept to deployed product. I also help with technical & strategic planning, UX design & research, and hiring.
Designed, coded, and launched a M&A workflow management SaaS for a NY FinTech startup.
Developed two-sided marketplace for luxury watch retailer; led design, development, and hiring.
Built platform to give students practical real-world software skills by working on real codebases.
Grew a YouTube channel focused on tech education to >1.5k subscribers and +60,000 views.
Built laser management system (inventory tracking, scheduling) for a medical device company.
As a sleep apnea sufferer, I started Doorbell Health to streamline the tedious CPAP patient experience. Built a team and raised seed funding to tackle this problem.
Led the development of products from ideation, customer feedback, and deployment.
Scouted, hired, and managed a distributed team of 6 engineers.
Grew company's MRR from 0 to over 18k in one year.
Successfully raised 2.5M in seed funding from high-profile investors (Bling, Apollo, Justin Kan).
